In this episode, our guest is Carol Carpenter, CMO of VMware. She joins Intricately CEO Michael Pollack and VP of Marketing Sarah E. Brown for a conversation on sales and marketing alignment, the role of data in customer journeys, initiating culture change at large enterprises, and much more.

Carol Carpenter, CMO of VMware, on Aligning Cloud Marketing and Sales Teams to Operationalize Data

In this podcast dedicated to the business of cloud sales and marketing, hosts Michael Pollack and Sarah E. Brown talk to innovators, leaders, and practitioners about all things selling in the cloud. Brought to you by Intricately, the authoritative source of cloud product adoption, usage, and spend data for accelerating cloud sales and marketing.

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Carol Carpenter, CMO of VMware, on Aligning Cloud Marketing and Sales Teams to Operationalize Data

Carol Carpenter, CMO of VMware, on Aligning Cloud Marketing and Sales Teams to Operationalize Data