In this episode, Marketing & Communications Specialist Carole Beckford discusses her storied experience within the sporting industry. Carole, who served as Publicist for Usain Bolt, discusses her start in Sports Journalism as well as tips for persons wanting to get into the sporting Industry. She also speaks about her time as an educator in Jamaica and Bahamas. 

Carole also spoke about:

• The importance of building a network as you seek to establish yourself in the sporting industry and the value of volunteering for sporting events such as conferences and major championships. 
• Lack of adequate regional integration and how it may affect the development of the sporting industry regionally. 
• Creating opportunities from the culture of sports in the Caribbean.
• Her most memorable moments as a publicist. 
• Her advice for young people interested in being in the sporting industry. 

Other topics discussed are:  

• How she got involved in marketing and communications. 
• Her experience working with Usain Bolt and how much it taught her about the business of track and field. 
• Her move to Cricket West Indies and what lessons she learnt while serving as the Marketing and Communications Manager. 
• The career options in sport including agents, marketers, media personnel, analytics and artificial intelligence, physiotherapist and masseur. 

Connect with Carole on:
Twitter
Instagram
Facebook
Blog

Check out our website: www.thedrivephase.com 
 
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