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Caroline Costa: Concentration Confusion to Cava; Recruiting for Marketing Positions; Leveraging Networking Experiences
This week on WIBcast, Phoebe talks to 2022 BC grad, Caroline Costa, about her job as a Digital Product Analyst at Cava. In her role, Caroline is now helping build their website and app as this fast casual start up rapidly grows! With a less linear recruiting path than some other jobs in business, Caroline discusses all the experiences as a student that lead her to her role today. As a freshman, Caroline entered BC as a finance major, but after spontaneously attending an internship fair and accepting a summer position with an emerging Public Benefit Corporation, Caroline realized that crafting brand strategies excited her much more than financial statements.
After that summer, where Caroline focused on creating the image for Millie Giving, she began to look more into the marketing track. And in a field where there are not always strict resume drop deadlines or specific technical questions you can expect in an interview, much of Caroline's career exploration took place in the form of getting on the phone with people in all different roles and asking the under-rated question, "can you walk me through a day in your life?" After her junior year, she worked for a marketing agency, which creates marketing material for all sorts of clients from makeup brands to tech firms. There, Caroline got exposure into search engine optimization, A/B testing, and the different strategies to make sure the campaigns she worked on performed well. For example, why not pay for your brand to come up in a Google when someone searches a competitor?
Caroline gives great insight on how to learn beyond what students are told in classes, and highlights key considerations for any marketer that she has learned along the way. Are you building a product that everyone can enjoy? Who might be left out in your branding strategy and how can marketers incorporate those people into their design? We discuss the differences between working for a brand vs working for an agency, and why she ultimately chose Cava.
In this episode, we hope to clear up some of the confusion marketing majors may feel in their career search and emphasize the persistence and curiosity that lead Caroline to Cava!
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By Phoebe Drummond
5
44 ratings
This week on WIBcast, Phoebe talks to 2022 BC grad, Caroline Costa, about her job as a Digital Product Analyst at Cava. In her role, Caroline is now helping build their website and app as this fast casual start up rapidly grows! With a less linear recruiting path than some other jobs in business, Caroline discusses all the experiences as a student that lead her to her role today. As a freshman, Caroline entered BC as a finance major, but after spontaneously attending an internship fair and accepting a summer position with an emerging Public Benefit Corporation, Caroline realized that crafting brand strategies excited her much more than financial statements.
After that summer, where Caroline focused on creating the image for Millie Giving, she began to look more into the marketing track. And in a field where there are not always strict resume drop deadlines or specific technical questions you can expect in an interview, much of Caroline's career exploration took place in the form of getting on the phone with people in all different roles and asking the under-rated question, "can you walk me through a day in your life?" After her junior year, she worked for a marketing agency, which creates marketing material for all sorts of clients from makeup brands to tech firms. There, Caroline got exposure into search engine optimization, A/B testing, and the different strategies to make sure the campaigns she worked on performed well. For example, why not pay for your brand to come up in a Google when someone searches a competitor?
Caroline gives great insight on how to learn beyond what students are told in classes, and highlights key considerations for any marketer that she has learned along the way. Are you building a product that everyone can enjoy? Who might be left out in your branding strategy and how can marketers incorporate those people into their design? We discuss the differences between working for a brand vs working for an agency, and why she ultimately chose Cava.
In this episode, we hope to clear up some of the confusion marketing majors may feel in their career search and emphasize the persistence and curiosity that lead Caroline to Cava!