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Media giants are now fully aware that the future is in OTT platforms. But how do these burgeoning platforms differentiate themselves from the pack? How can platforms strategize to become the go-to hub for streaming content?
Caroline Giegerich has led strategy and activation in management roles at HBO and Showtime, and has consulted for Netflix and Paramount. Today she helps us break down the fascinating and complex politics at play in this competitive landscape.
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Media giants are now fully aware that the future is in OTT platforms. But how do these burgeoning platforms differentiate themselves from the pack? How can platforms strategize to become the go-to hub for streaming content?
Caroline Giegerich has led strategy and activation in management roles at HBO and Showtime, and has consulted for Netflix and Paramount. Today she helps us break down the fascinating and complex politics at play in this competitive landscape.