Opening up APIs can unleash a torrent of business innovation, but only if your company has a plan that properly segments the developer community, channels their efforts and measures the effectiveness of activities along the way. Caroline Lewko — ‘connector’, coder, funder, community builder and founder of WIP Factory — joins Peggy Anne Salz and Shahab Zagari. The post Caroline Lewko: Engaging With Developers To Drive Real Results For Your Brand appeared first on Mobile Presence.

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