By Adam Turteltaub

Take a look at the Molson Coors compliance program, and you quickly notice that there is something special about it:  from start to finish it is integrated with the way and language of how the company does business.

The company, as part of business conversations, talks about its brew, which is not surprising given that it’s in the beer business.  But it may be surprising to see that the compliance and ethics program is about “living our brew.”  Listen in as Caroline McMichen, Vice President of Global Ethics and Compliance at Molson Coors, discuss how the compliance team worked to integrate corporate values and compliance with a broader corporate strategic approach.

You’ll hear how the compliance team used common values to join together behind the overall vision for the company.  This included keeping common language and graphics front and center throughout, as well as tying into the corporate branding for compliance, instead of having their own.

She also discusses the role of compliance in the company’s performance process, and the importance of making compliance messages a part of how employees work together as one company, not just a set of internally imposed requirements.

The net result is a workforce that is much more likely to see being compliant as possessing a skill that helps them in their work.

It’s worth a listen, with or without a beer.