From her first Caran d'Ache colored pencils as a child to her first 200 sq. ft. store in Manhattan, Caroline Weaver's joke for many years of starting a pencil shop actually came to fruition. CW Pencil Enterprise has since then outgrown into a new space in the Lower East Side, boasting a testing station, a range from vintage to mechanical pencils, and an offering from over 50 different pencil brands. Caroline educates us on Pencil 101 -- given us a primer to the history and heritage of graphite, to her philosophy of retail in not having sales goals for employees, and how ultimately everything that she sells has to have a story to tell. 

Visit CW Pencil Enterprise's online store or visit in person at 15 Orchard Street, New York. For more on pencils and stationary, listen to one of Caroline's favorite podcasts, The Erasable Podcast.