<p>The goal of public relations, and even sales and marketing is to sell a point of view that is compelling to people. When it comes to reverse engineering PR we start with what the public would find compelling or do you starts with facts and find a spin for it? Why do we have to take that approach? What is the magic ingredient that guarantees the success of this process?</p>

The goal of public relations, and even sales and marketing is to sell a point of view that is compelling to people. When it comes to reverse engineering PR we start with what the public would find compelling or do you starts with facts and find a spin for it? Why do we have to take that approach? What is the magic ingredient that guarantees the success of this process?

Carolyn Barth on Reverse Engineering PR

30 minute conversations based around one question: How do you become the #1 coach or consultant in your space?

Hint - It's not taking 15 selfies a day for social media (thank God). 

The secret is to become MicroFamous - Famously influential to the right people. It means people in your market think of you first.

In these behind the scenes conversations, you'll hear from those who have become MicroFamous, and how they are expanding or breaking into new markets.

I'd rather matter to a thousand than be irrelevant to a billion. If you feel the same way, you'll love these conversations.
 
Hosted by Matt Johnson, agency founder and author of MicroFamous.

Business

Entrepreneurship

Education

Self-Improvement

Marketing

30 minute conversations based around one question: How do you become the #1 coach or consultant in your space? Hint - It's not taking 15 selfies a day for social media (thank God). The secret is to become MicroFamous - Famously influential to the right people. It means people in your market think of you first. In these behind the scenes conversations, you'll hear from those who have become MicroFamous, and how they are expanding or breaking into new markets. I'd rather matter to a thousand than be irrelevant to a billion. If you feel the same way, you'll love these conversations. Hosted by Matt Johnson, agency founder and author of MicroFamous.

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Carolyn Barth on Reverse Engineering PR

Carolyn Barth on Reverse Engineering PR