On this episode of Tia Maria's One of a Kind podcast series, Erin Holland speaks with author, speaker and Chief Purpose Activist at Purpose consultancy, The Cause Effect, Carolyn Butler-Madden.  Carolyn Butler-Madden believes in a world where business is a force for good and brands drive profit through purpose. She helps business leaders define their Purpose and integrate it strategically into their business and brand to deliver meaningful social impact AND competitive advantage.

Her mission is to make Social Purpose a vital part of doing business in Australia and beyond. Carolyn’s Amazon bestselling book, Path-To-Purpose is Australia’s first book on this subject. She’s also a contributing author to international best-selling book “Better Business, Better Life, Better World. The Movement.”

Carolyn brings 30 years’ international experience creating successful and internationally awarded marketing campaigns for some of the world’s best brands. Over 18 years she owned and ran two agencies in Sydney, until deciding to quit the agency world and move into consulting to pursue her passion for social purpose. 

Today, through her content, speaking, workshops and by implementing her Path To Purpose Program, she helps leaders of small, medium and large organisations understand and create strategies that drive profitable outcomes by creating positive social impact.