Carolyn Creswell, founder of Carman's Kitchen, shares how she approaches new product development in a category that is always changing, why customer research forms the backbone of all of her decision making, and how a recent revelation about her leadership style has transformed the way she works with her team. 

You’ll learn: 

• Her new product development process, and why Carman’s is now moving into the savoury aisle
• What the Carman’s customer ‘flavour ranker’ is, and how she uses it to inform all her decision making
• How a recent revelation about her leadership style has transformed the way she works with her team
• Why Carolyn suggests that you shouldn’t grow your business more than 25% year on year
• Why having an A team is one of the most important determinants of success 

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