Carrie Bluba has spent 33 years as a physical therapist specializing in care for older adults, but her most transformative discovery came 12 years ago when she stumbled into an improv class. Her reaction? "I'll finish my eight-week class, but then I'll never do it again." Twelve years later, she's built two businesses around improvisational comedy.

Carrie Blubaugh of Listeningworks

The entrepreneurship media is obsessed with youth, venture capital, and scale-at-all-costs. But women over 45 are one of the fastest-growing entrepreneurial demographics and their stories are nearly invisible.

Second Wind Women documents a different kind of founder story: the woman who spent decades building institutional authority, then walked away to build something that actually belongs to her.

These women aren't starting from zero. They're translating boardroom strategy into business ownership, corporate networks into customer bases, and hard-won executive instincts into ventures that are more sustainable and more spiritual than anything they built for someone else.

Many of them are doing something the startup world would never take seriously: energy work, healing arts, witchy and creative businesses. And these businesses are quietly thriving because they're built by women who have spent the majority of their lives trying to brick over their unconventional skill set.

Corporate experience isn't something to overcome. It's the competitive advantage nobody talks about that can be a pragmatic base for a more fantastical business.

Business

Entrepreneurship

Arts

The entrepreneurship media is obsessed with youth, venture capital, and scale-at-all-costs. But women over 45 are one of the fastest-growing entrepreneurial demographics and their stories are nearly invisible. Second Wind Women documents a different kind of founder story: the woman who spent decades building institutional authority, then walked away to build something that actually belongs to her. These women aren't starting from zero. They're translating boardroom strategy into business ownership, corporate networks into customer bases, and hard-won executive instincts into ventures that are more sustainable and more spiritual than anything they built for someone else. Many of them are doing something the startup world would never take seriously: energy work, healing arts, witchy and creative businesses. And these businesses are quietly thriving because they're built by women who have spent the majority of their lives trying to brick over their unconventional skill set. Corporate experience isn't something to overcome. It's the competitive advantage nobody talks about that can be a pragmatic base for a more fantastical business.

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Carrie Blubaugh of Listeningworks

Carrie Blubaugh of Listeningworks