Carrie Tillman runs a successful online business and does it primarily through email marketing.Her character, Shelley McMurtry, has legions of fans and followers she actively monetizes.Learn the process that Carrie goes through to create a lovable character that gets results.Find out how you can use Characters to increase sales in your email marketing, even if you are a b2b marketer.Carrie and I cover her 10 techniques for sustaining a relationship via email marketing and compare and contrast our strategies.