Host Dave Fiore speaks with Carrie Zimmerman, co-founder and former CEO of The Zimmerman Agency. Carrie is a native Tallahassean whose family has been in the Capital City for more than 100 years. She grew up in a competitive, sports-oriented environment, but it was rolling on the mats of the Tallahassee Tumbling Tots that sparked a passion that would lead to exploring gymnastics, training full-time in Oregon at age 15 and earning a coveted spot on the 1976 U.S. Olympic team – a memory that still elicits great emotion.

After graduating from the University of Georgia, Carrie worked with her husband, Curtis, at an ad agency in Atlanta, before moving to Tallahassee to be near her family. Starting with no clients but a considerable Rolodex, the couple started The Zimmerman Agency, which today has more than 130 employees and competes with New York agencies (and often wins) for the right to represent some of the most prestigious brands in the world. Recently retired, Carrie now focuses on travel, FSU sports and enjoying being a grandmother.

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About the Podcast:

How I Got Here is hosted by Dave Fiore and features Tallahassee leaders, entrepreneurs and changemakers sharing the experiences and pivotal moments that shaped their journey. The show is produced by Fiore Communications, a Tallahassee-based strategic marketing firm that helps businesses build trust with the audiences that matter most. Visit hightlh.com for more great episodes and to suggest a guest or sign up for email updates.

Connect with Dave Fiore: LinkedIn

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