These are the levers that separate brands scaling profitably from the ones bleeding ad spend.

On the next Beyond the Cart, I’m joined by David Finkelstein, Co-Founder and CEO of BDEX, a pioneer in real-time identity resolution, customer data platforms, and AI-driven audience targeting.

David’s a 3x Inc. 5000 founder, with decades of experience turning raw data into revenue across ecommerce, adtech, and SaaS.

We’re breaking down:

→ Why most abandoned cart retargeting strategies fail to convert

→ The data balancing act, how to use just enough customer data for performance without overload

→ How to improve your audience segmentation so your marketing actually hits the mark

If you care about conversion rate optimization, first-party data, and building a reliable customer acquisition system, you won’t want to miss this.

Join us September 2nd, 3:45PM PST