For those looking to invest, real estate, stocks and bonds come to mind, but Carter Malloy offers another opportunity. Malloy is the founder and CEO of AcreTrader, which provides investors “direct access to the highly attractive asset class of farmland.”

The son of a rice and soybean farmer, Malloy grew up around farmlands at an early age, but didn’t realize their investment potential until he began buying and selling farmland with his dad while working for a long/short equity hedge fund in San Francisco.

“In that process of investing with him, I realized the returns on farmland were pretty great,” Malloy said. “I started doing some more work and researching, and realized that this is a huge asset that has produced vast amounts of wealth over generations.”

Malloy shared the story of AcreTrader’s past, present and future with host Natalie Ghidotti on the latest episode of The Ghidotti Podcast.