Grey Market Podcast

Cartier Santos History and Evolution


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Aside from the Tank, the Santos is arguably Cartier’s most recognizable watch. It features many of the brand’s most enduring design codes, such as a square-shaped case with gently rounded corners and screws dotting the bezel. Dating back to the early 1900s, the Santos is also one of Cartier’s longest-produced collections and is often regarded as the first men’s wristwatch. It debuted during an era when pocket watches were the go-to timekeeping devices for gentlemen. It’s an important model, not just for Cartier but for watchmaking as a whole. Let’s unpack the Cartier Santos history and explore some of the collection’s most influential models.

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