Will It Stick?

Carvana & We'll Drive You Happy


Listen Later

In just 10 years, Carvana has become the fastest-growing e-commerce company in U.S. History. At Carvana, you can buy a car 100% online, no salesperson required, and if you live in one of Carvana's 34 cities, you can even buy a car via a coin-operated vending machine. But, has Carvana bought its brand awareness? With a whopping $100 million advertising budget, Carvana has tried more advertising campaigns and PR stunts in a decade than most brands try in a lifetime. 

Will its latest tagline and campaign "We'll Drive You Happy" stick around? Tune in for the scoop!

For source materials, please visit www.willitstickpodcast.com. 

...more
View all episodesView all episodes
Download on the App Store

Will It Stick?By Melissa DiGianfilippo & Alexis Krisay

  • 5
  • 5
  • 5
  • 5
  • 5

5

88 ratings