In today’s case file, we explore what can go wrong when a wayward tweet goes viral, what it could cost your reputation and how best to address this potentially damaging crisis. The entire Crisis Squad is on the case, including host Roshini Rajkumar – crisis strategist and licensed attorney, Steven Silton – business and entertainment attorney, Dr. Sheryl Ziegler – clinical psychologist and author, Dr. Abdul Omari – inclusion, equity and diversity consultant, and Jennifer Hellman – reputation management and public relations specialist.