The Crisis Files

Case File #18: Apology or Not?


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Nobody is perfect - we all screw up and make mistakes. So why is saying “I’m sorry” so hard? Apologizing can right wrongs and heal relationships, but a poorly delivered apology can make a bad situation worse. Host Roshini Rajkumar welcomes clinical psychologist Dr. Sheryl Ziegler and reputation management professional Jen Hellman from her Crisis Squad to dissect the art of the apology. Learn effective strategies to deliver a sincere apology that avoid finger pointing, excuses, and half-apologies. Find out why practicing apologies is a good idea. Plus, how apology language can make or break an authentic apology.
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The Crisis FilesBy Roshini Rajkumar