From a new food pyramid to the rise of HP1 medications, we’re living in an era of endless diet fads and nutritional advice. But most people just want to eat something tasty! So why is it that the foods we crave the most are so bad for us? Experience Life Magazine's Jamie Martin breaks down the science that motivates our food choices with host Roshini Rajkumar. Jamie explains how 70% of foods on the market are in the hyperpalatable category – engineered to keep us coming back for more, especially frozen and easy-to-grab options. Sometimes they're diet foods or the most affordable and accessible. Jamie and Roshini discuss some judgment-free strategies for reading labels and reclaiming your palate. Discover the steps to enjoying the food you love without letting it compromise your health. Get more of Jamie in action on her podcast: Life Time Talks.