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Case ID 69

This teaching case examines the growth of takeUforward, an EdTech startup founded by Raj Vikramaditya to democratize coding interview preparation. The sources trace the platform’s evolution from a YouTube side project into a profitable, bootstrapped business that serves millions of learners. Despite its success, the venture faces a strategic inflection point involving technical infrastructure failures and a heavy reliance on the founder’s personal brand. Management must now decide between focusing on AI-driven product depth or pursuing aggressive international expansion to global markets. The case highlights the operational difficulties of scaling a lean team while maintaining a "learner-first" philosophy without external funding. Ultimately, it explores the challenge of transitioning from a content creator to the leader of a sustainable, professionalized organization.

2nd IIM Nagpur Case & Research Conference 2026

Theme: “Advancing Business Transformation through Cases and Research”

Pre-Conference Workshop: Feb 6th, 2026

Conference: Feb 07th & 08th, 2026