Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about the case study method, when it comes to creating shareable content. Case studies use examples of people doing things, or events taking place. For example, a biking podcast might do a deep dive into how one rider prepared for and won a big tournament. Or a football podcast might chronicle the journey of a team of underdogs from a small village who won a national trophy. You can almost think of it as a movie. It’s a great opportunity to tell a story - and stories are the ultimate and oldest form of shareable content. Try to answer questions like “what’s their main motivation?”, “what are their biggest obstacles?”, and “what are they doing differently?”. This is going to leave your listener feeling clued up, motivated, and inspired! For an in-depth look at creating shareable content, head on over to http://ThePodcastHost.com/shareable