Case studies and testimonials are everywhere but how many actually make an impact?

In this episode of Reel Impact, Michelle Tompkinson, Head of Marketing at FranklinCovey, shares how to turn customer stories into meaningful, memorable marketing.

She explains why authenticity matters more than polish, how to blend data with emotion, and the simple principles that make a testimonial feel real.

We explore:

• Why storytelling turns evidence into connection

• How to identify and capture the stories that reflect your brand values

• The difference between a case study that informs and one that inspires

• Why vulnerability, honesty and results are equally important in trust-building

🎧 Tune in to learn how to bring your impact to life through stories that people remember - and believe!