Breaking down a customer case study on Fredrik Björk, CEO at Grafbase. Grafbase provides secure self-hosted deployment options, unmatched query speed, advanced governance, and unified data access for reliable, enterprise-grade API management.

I analyze how he was able to generate 4 enterprise VP leads ($500K ACV) with 1 LinkedIn post, with specific insights around:

- Understanding the Customer's Background

- Content Strategy and Performance Metrics

- The Importance of Resonance Over Engagement

- Leveraging Insights for Business Strategy

- Measuring Trust and Credibility

- Competitive Advantage in Content Creation

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters:

00:00 Introduction to Customer Case Study

02:48 Understanding the Customer's Background

05:34 Content Strategy and Performance Metrics

09:32 The Importance of Resonance Over Engagement

14:29 Leveraging Insights for Business Strategy

18:45 Measuring Trust and Credibility

24:56 Competitive Advantage in Content Creation

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