In this episode of Perpetual Traffic, Ralph and Kasim share insights on marketing channels and lead generation strategies. A key takeaway is the value of Twitter threads in building a following and providing valuable content. They recommend creating threads regularly and pinning a tweet that acts as a table of contents for all your threads. This makes it easy for your audience to access the value you offer. The episode also explores the benefits and limitations of various ad platforms and objectives for effective lead generation, emphasizing the importance of targeting the right leads and understanding algorithms.

In This Episode, You'll Learn:

• 00:00:00 Direct Mail and Facebook: Effective Marketing Channels for Quality Leads
• 00:02:04 Positive Review and Request for Backstory in Digital Marketing Podcast
• 00:03:51 Special Episode on Cos Backstory Coming to Perpetual Traffic
• 00:06:41 Organizing Twitter Threads with Pinned "Thread of All Threads" Tweet
• 00:10:08 Lessons on Twitter Growth and Effective Thread Writing
• 00:13:08 Case Study Provides Quick and Valuable Insights
• 00:15:21 Long-term Success Demonstrated in Six-Month Google Ads Campaign Screenshot
• 00:17:20 Customer Acquisition Model Tailored for Law Firms
• 00:20:52 Tracking and Targeted Leads in Law Firm Marketing
• 00:24:19 Leveraging Social Media for Law Firm Marketing
• 00:27:30 Offline Tracking: A Game Changer for Large Ad Campaigns
• 00:31:11 Small Law Firms' Profitability Relies on Smaller Settlements
• 00:32:30 Setting Up Proper Conversion Tracking in the Services Industry
• 00:40:19 Tracking Data Points to Maximize Results
• 00:41:39 Assessing Viability of Accident Cases for Law Firms
• 00:46:19 Scaling Online with Offline Conversion Tracking

LINKS AND RESOURCES:

• Tier 11 Jobs
• Tiereleven Caamp
• Aadit Sheth on Twitter
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual