You can have all the creative brilliance in the world, but without the right framework to support it, your campaign risks falling flat or never reaching the people it's meant to move. In this episode, Jen walks through the essential elements every successful campaign needs before launch. Drawing from Redhead's proven approach, we explore how to craft creative storytelling that stands out in a crowded landscape, the importance of realistic budgets and timelines, and how to build feedback loops that keep projects moving forward instead of stalling out. We also tackle the often-overlooked topic of success metrics — both the numbers and the narratives that tell you whether your campaign truly delivered. Tune in to discover how the best campaigns balance creative vision with operational reality, and why both matter equally.