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Case Study - Designing a Meta Audio Product
Approach & Clarification:
The candidate began by seeking clarification on whether the audio product should integrate with a specific Meta app. The interviewer allowed flexibility, prompting the candidate to choose based on strategic reasoning.
Framework & Thought Process:
The candidate structured the response into four key phases:
1. Why build an audio product?
2. Who is the target audience?
3. What are the key user pain points?
4. What solutions can address these pain points?
1. Justification for an Audio Product:
The candidate highlighted the rapid growth of the audio market, citing a 50% increase in Spotify’s paid subscribers since March 2020. They noted that Meta’s strength in building social communities could be extended into the audio domain to foster deeper connections through shared listening experiences.
2. Target User Segments:
Two segmentation approaches were proposed:
• Demographics: Focus on teens and young adults (12–34), aligning with Meta’s key engagement targets.
• Content Type: Differentiate between music, spoken word (podcasts, audiobooks), and live radio. Special attention was given to the rise of podcast consumption.
The candidate chose to focus on young podcast listeners who actively consume 2+ hours of audio daily.
3. Identified Pain Points:
The candidate mapped pain points across the user journey (Discovery, Consumption, Post-Listening):
• Discovery: Lack of contextual and proactive audio recommendations.
• Consumption: Audio is a solitary, often boring experience leading to disengagement.
• Post-Listening: No easy way to share short, meaningful clips from content.
Top priority pain points were the isolating experience and lack of sharing options, both closely tied to Meta’s mission of building connections.
4. Proposed Solutions:
• Communal Listening: Similar to Meta’s “Watch Together” in Messenger, users can listen to audio in sync with friends/family during calls. This addresses isolation and fosters real-time shared experiences.
• Interactive Audio: Add engagement layers where users make choices affecting content progression (e.g., “choose what happens next”), and periodic questions to maintain attention—ideal for reducing boredom during long-form audio.
• Immersive Audio with Oculus: Leverage VR to enhance podcast/audiobook experiences, allowing users to feel present in the narrative (e.g., historical settings). This supports Meta’s broader metaverse vision.
Conclusion:
The candidate emphasized starting with communal listening as part of the MVP, inspired by OTT success in shared content experiences. This aligns strongly with Meta’s core value of connecting people through meaningful interactions.
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By Anoop SureshApproach & Clarification:
The candidate began by seeking clarification on whether the audio product should integrate with a specific Meta app. The interviewer allowed flexibility, prompting the candidate to choose based on strategic reasoning.
Framework & Thought Process:
The candidate structured the response into four key phases:
1. Why build an audio product?
2. Who is the target audience?
3. What are the key user pain points?
4. What solutions can address these pain points?
1. Justification for an Audio Product:
The candidate highlighted the rapid growth of the audio market, citing a 50% increase in Spotify’s paid subscribers since March 2020. They noted that Meta’s strength in building social communities could be extended into the audio domain to foster deeper connections through shared listening experiences.
2. Target User Segments:
Two segmentation approaches were proposed:
• Demographics: Focus on teens and young adults (12–34), aligning with Meta’s key engagement targets.
• Content Type: Differentiate between music, spoken word (podcasts, audiobooks), and live radio. Special attention was given to the rise of podcast consumption.
The candidate chose to focus on young podcast listeners who actively consume 2+ hours of audio daily.
3. Identified Pain Points:
The candidate mapped pain points across the user journey (Discovery, Consumption, Post-Listening):
• Discovery: Lack of contextual and proactive audio recommendations.
• Consumption: Audio is a solitary, often boring experience leading to disengagement.
• Post-Listening: No easy way to share short, meaningful clips from content.
Top priority pain points were the isolating experience and lack of sharing options, both closely tied to Meta’s mission of building connections.
4. Proposed Solutions:
• Communal Listening: Similar to Meta’s “Watch Together” in Messenger, users can listen to audio in sync with friends/family during calls. This addresses isolation and fosters real-time shared experiences.
• Interactive Audio: Add engagement layers where users make choices affecting content progression (e.g., “choose what happens next”), and periodic questions to maintain attention—ideal for reducing boredom during long-form audio.
• Immersive Audio with Oculus: Leverage VR to enhance podcast/audiobook experiences, allowing users to feel present in the narrative (e.g., historical settings). This supports Meta’s broader metaverse vision.
Conclusion:
The candidate emphasized starting with communal listening as part of the MVP, inspired by OTT success in shared content experiences. This aligns strongly with Meta’s core value of connecting people through meaningful interactions.
Would you like this converted into a LinkedIn carousel or article?