The Digital Dominance Podcast

Case Study - Designing a Theme Park App: Goals, Personas, and Solutions


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Prompt: Build a theme park app for a new Disneyland-style park in Dubai. The key goals are virality, a great user experience, and monetization. You have 4 months to launch the app.


Initial Exploration:

The candidate begins by clarifying the park’s nature, constraints, and goals. With no budget constraints and a four-month timeline, the focus is set on creating an app that enhances user experience, addresses pain points, and encourages sharing.


User Personas:

1. Parents (Ramesh) – On a family vacation, prioritizing ease of experience and creating memories.

2. Teens (Arjun) – Thrill-seeker celebrating his birthday, social media savvy, ideal for generating virality.

3. Vendors (Alisha) – Operates a souvenir shop, interested in user footfall and engagement.

The candidate chooses to focus on tourists (Ramesh & Arjun) initially to optimize for experience and virality.


Pain Points Identified:

• Information overload and difficulty prioritizing rides.

• Long queues and poor time utilization.

• Inefficient navigation across the park.

• Lack of real-time ride details and recommendations.

• Missed moments due to limited photo access.


Proposed Solutions:

1. Smart Itinerary Planner – Personalized plans based on preferences, optimized for time and interest.

2. Real-Time Navigation & Discovery – Interactive map, wait times, and suggestions for nearby attractions and amenities.

3. In-App Ride Photography – Auto-captured ride photos, free samples, monetizable add-ons.

4. AR Experiences – Enhance exploration with AR facts, interactions with characters, and unique selfie spots.

5. Referral & Sharing Mechanism – Reward-based sharing (e.g., free rides, souvenirs) to drive virality.


Prioritization (RICE Framework):

• #2 (Navigation): Table stakes; essential for usability.

• #4 (AR Integration): Differentiating and delighting feature; boosts virality.

• #5 (Referral): Drives organic growth.

• #1 (Itinerary): Deprioritized to V2 based on initial user data.

• #3 (Photos): Valuable but complex; consider privacy and tech feasibility.


Launch Plan: Start with #2, #4, and #5. Collect user data for V2 features like itinerary planning.


Success Metrics:

• App downloads & account creations

• Engagement during trip window (T-3 to T+1 days)

• Number of shared photos on social media

• Net Promoter Score (NPS)


Conclusion: The candidate showcased a structured approach—clarifying goals, identifying personas, mapping user journeys, solving real problems with innovative features, and planning execution in a phased, data-driven manner.



Let me know if you’d like this adapted into a LinkedIn post or interview-ready format.

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The Digital Dominance PodcastBy Anoop Suresh