In this episode, we explore how a leading US-based real estate firm partnered with Datamatics to enhance customer engagement through the implementation of Salesforce Sales Cloud and Einstein Analytics, with support for Marketing Cloud. Facing challenges with a complex and disjointed data ecosystem that hindered effective decision-making, the firm sought a unified, data-driven approach. Datamatics developed a User and Lead Interaction System to seamlessly integrate external platforms and centralize lead data, eliminating redundancies and ensuring a single source of truth for sales and marketing teams. This transformation resulted in a 20% increase in sales representative performance through lead and opportunity automation, improved opportunity closure rates by enabling opportunity team member functionality, and reduced Mulesoft costs by developing an integration framework. Discover the strategies and technologies that facilitated this digital transformation, leading to smarter decision-making and enhanced operational efficiency.

https://www.datamatics.com/resources/case-studies/a-leading-us-based-real-estate-firm-enhances-customer-engagement-with-salesforce-marketing-cloud