Strength Matters | Podcast

[Case Study] How and Why We’re Revamping Cricket Matters

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In today’s episode of our podcast, we embark on an adventurous journey of revamping Cricket Matters.

Through a detailed case study, we dive into the why and how of transforming a simple test project into a leading name in the fitness industry. If you’re intrigued by the process of breathing new life into a business, curious about the intricacies of strategic growth, or simply a fan of cricket, this episode is tailor-made for you.

We’re not just peddling ideas; we’re showing you, step by step, how we grow.

James Breese

Timeline Summary:
01:00Initial Success and Setback
02:00The Lean Startup Approach
04:00Strategic Revamp Plans Unveiled
06:00Defining Services and Google Strategy
Key Takeaways:
  • Cricket Matters started as a lean startup experiment, quickly proving its potential by attracting clients through simple digital efforts.
  • After a brief hiatus, the decision to revamp was driven by newfound inspiration and the realization of the unique position Cricket Matters holds in the fitness and cricketing worlds.
  • The revamp strategy emphasizes speedy, content-rich website design and clear definition of services to improve Google rankings and user experience.
  • Focused content creation, including blog posts, podcasts, and a strong YouTube presence, are identified as key tactics for engagement and authority building.
  • Understanding the difference between strategy (the overarching plan) and tactics (individual actions) is crucial for effective digital marketing.
  • The journey promises to be a “warts and all” adventure, offering transparent insights into the challenges and solutions encountered along the way.
  • This episode is an invitation to listeners to learn and apply these strategies to their businesses, regardless of the industry.
    • Websites and Links Mentioned:
    • Strength Matters
    • Free Website Audit

      • Strategy is the overarching theme… Tactics is the individual implementation.

      James Breese

      Make sure you’re passionate and do something yourself that amplifies what you’re trying to do.

      James Breese

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