276: [ CASE STUDY ] How Jackie Goddard has commercialised her knowledge & expertise

Welcome to the first interview for Season 8 of Reputation Revolution, the personal brand monetisation show!

In this episode I have the pleasure of hosting Jackie Goddard, the founder of Power to Speak, based on the south coast of England.

In this insightful discussion, Jackie shares her journey from being an art development officer and drama teacher to becoming a public speaking coach who helps business owners and professionals to get performance ready and excited about stepping in front of an audience to share their message.

Key points covered:

Jackie's background in fashion design, acting, and working behind the scenes at the Royal Shakespeare Company.How teaching drama led her towards coaching adults which inspired her business, Power to Speak.The impact of Covid lockdown on Jackie's career path and how it prompted her transition into online platforms.The inception story behind Power To Speak, and how Jackie helps individuals confidently express themselves before their audience.Importance and challenges around articulating what you do when building a business around your expertise.The concept of impostor syndrome – why we undervalue our abilities and how understanding and valuing personal stories can be empowering.

We also delve deeper into Jackie's journey in establishing her business including positioning strategies used along the way, and why she opted to create the Power to Speak brand versus trading solely under her own name.

Jackie also unpacks her sources of revenue, and how she integrates her various programs and offerings under the Power to Speak banner.

If you're in the early stages of building a business around your knowledge and expertise - or you're thinking about doing so in the future, you'll love this interview with Jackie Goddard!

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