Strength Matters | Podcast

[Case Study] How To Launch a New Fitness Website

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Dive into this episode where we dissect the intricacies of how to launch a new fitness website to maximize performance and visibility.

Whether you’re mulling over a new website or contemplating revamping an existing one, this episode serves as a masterclass in understanding the critical steps from conception through to going live and beyond.

Launching a new website involves more than just going live; it’s about creating a fully functional, error-free environment.

James Breese

Timeline Summary:
00:42Frizzo Website Launch
01:21Staging and Testing
04:28SEO and Google Rankings
06:34Cricket Matters Revamp
7:55Website Health and Speed
Key Takeaways:
  • Pre-Launch Testing: Before going live, it’s crucial to conduct a thorough staging process, which includes testing links and functionality to ensure no errors that could impact user experience.
  • SEO Essentials: Integrating tools like Google Analytics and Search Console right from the start is vital for tracking and improving your website’s search engine performance.
  • Optimization for Mobile and Desktop: Confirm that the site works flawlessly across all devices to cater to a broader audience.
  • Feedback Loop: Utilize initial user testing with a small group to gather valuable feedback and make necessary adjustments.
  • Content Must-Haves: Ensure your site includes essential pages like About Us, Contact Us, and Privacy Policies to meet user expectations and legal requirements.
  • Post-Launch Monitoring: After the site goes live, continuous monitoring and tweaking based on user interaction and site performance are necessary.
  • Platform Considerations: While platforms like Wix or Squarespace might be good starting points, WordPress is recommended for scaling, optimizing, and customizing your website extensively.
    • Websites and Links Mentioned:
    • Strength Matters
    • Website Audit
    • Free Strategy Call

      • Ensure every aspect of your site works perfectly on both mobile and desktop to provide a seamless user experience.

      James Breese

      First impressions online are crucial; optimize your site to make a powerful impact from the first click.

      Andrew Wallis

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