What happens when a follower base fractures in two? On this episode, we recount why we had to NICHE BACK DOWN on Instagram, including all the trials, errors, and successes of starting new from scratch! Part 1 of this social media case study covers our kickoff phase, competitive analysis, and obviously ... the importance of niching down. Stay tuned for Part 2, where we dive deeper into the data and share the lessons we've learned along the way.