Collaboration is a powerful creative tool, but it's a terrible feedback methodology. When everyone is in charge of feedback and no one protects the vision, great projects lose their edge — and the process becomes a budget-draining, timeline-exploding mess that waters down your work and pulls you off-message.
In this case study episode, Karen breaks down the three major pitfalls of review by committee: dilution (too many voices lead to safe, thin content), delay (disconnecting from a project kills momentum and drains budget), and drain (repeated revisions cause creatives to lose buy-in and work mechanically). So what's the solution? Tune in to learn how to protect your projects, budgets, and creative teams from committee-driven chaos.