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In this episode, we explore how a global leader in footwear, renowned for its craftsmanship and innovation, enhanced its sales per store by 18% through advanced analytics and informed decision-making in collaboration with Datamatics. Facing stagnating sales and challenges in engaging its target audience effectively, the company sought to offer highly personalized shopping experiences tailored to different customer segments. Datamatics implemented AI-driven customer segmentation using sophisticated clustering methodologies, including k-means, k-prototype, and agglomerative clustering.
This approach provided deep insights into customer behavior, enabling the client to refine its segmentation strategy, enhance in-store experiences, and drive revenue growth. The initiative led to a 15% increase in revenue per employee, an 18% increase in sales per store, a 42% reduction in inventory days, and a 12% enhancement in marketing ROI. βDatamatics
π Read the full case study here: https://www.datamatics.com/resources/case-studies/a-leading-global-footwear-manufacturer-increased-its-sales-per-store-by-18-with-informed-decision-making-advanced-analytics
Tune in to discover how advanced analytics can revolutionize retail strategies and drive significant business growth! π§π
In this episode, we explore how a global leader in footwear, renowned for its craftsmanship and innovation, enhanced its sales per store by 18% through advanced analytics and informed decision-making in collaboration with Datamatics. Facing stagnating sales and challenges in engaging its target audience effectively, the company sought to offer highly personalized shopping experiences tailored to different customer segments. Datamatics implemented AI-driven customer segmentation using sophisticated clustering methodologies, including k-means, k-prototype, and agglomerative clustering.
This approach provided deep insights into customer behavior, enabling the client to refine its segmentation strategy, enhance in-store experiences, and drive revenue growth. The initiative led to a 15% increase in revenue per employee, an 18% increase in sales per store, a 42% reduction in inventory days, and a 12% enhancement in marketing ROI. βDatamatics
π Read the full case study here: https://www.datamatics.com/resources/case-studies/a-leading-global-footwear-manufacturer-increased-its-sales-per-store-by-18-with-informed-decision-making-advanced-analytics
Tune in to discover how advanced analytics can revolutionize retail strategies and drive significant business growth! π§π