In this episode, you’re invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both success and setbacks. From the importance of Marketing Performance Indicators (MPIs) to the challenges of balancing product diversification with profitability, this discussion uncovers the critical factors that can make or break a business. You’re sure to gain knowledge on how to scale your own ventures without sacrificing your long-term goals. Tune in to learn how to optimize your marketing efforts and maintain a steady growth trajectory.

Chapters

• 00:00:00 - Kickoff: Perpetual Traffic Unplugged
• 00:00:30 - Scaling Wins & Losses: A Real-World Case Study
• 00:01:10 - The MPI Playbook: Your Business’s Secret Weapon
• 00:03:15 - Real Talk: Live Stories & Unfiltered Marketing Moments
• 00:05:00 - Stage Fright Confessions: From Time Square to Triumph
• 00:09:00 - Aligning Ambitions: Setting and Achieving Marketing Goals
• 00:16:00 - The Attribution Tug-of-War: Balancing Efficiency with Reality
• 00:20:00 - Understanding the Customer Journey: Beyond Last-Click Attribution
• 00:24:15 - Channel Siloing: Why It’s Hurting Your Marketing Strategy
• 00:27:30 - MER Mastery: Breaking Down Media Efficiency Ratio
• 00:30:25 - Client Goals in Motion: When Strategies Pivot
• 00:31:15 - NCAC Headaches: Navigating New Customer Costs
• 00:34:00 - Performance Pulse Check: What February and March Reveal
• 00:35:00 - Ad Spend Smarts: Making Every Dollar Count
• 00:36:15 - Strategic Shifts: NCAC’s Impact on the Bigger Picture
• 00:39:50 - Revenue Roadmap: Hitting Targets with MER Insight
• 00:43:30 - When Diversification Goes Wrong: The NCAC Dilemma
• 00:48:00 - MER in Action: Realigning Strategy for Better Results
• 00:51:00 - Strategic Adjustments: Lessons Learned and Moving Forward
• 00:52:45 - The Listener’s Seat: Q&A with the Experts
• 01:02:45 - The Final Word: Wrapping Up and Looking Ahead

LINKS AND RESOURCES:

• Get Your Marketing Performance Indicators™ Checklist Now!
• Search John Moran on PT
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Subscribe to Perpetual Traffic! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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