​In this episode, we explore how Unilever, a global consumer goods leader, partnered with Datamatics to enhance customer experience while ensuring compliance with the General Data Protection Regulation (GDPR). Unilever faced challenges in managing vast amounts of customer data across multiple channels, leading to inefficiencies and compliance risks. Datamatics implemented an AI-driven data governance framework that centralized customer data management, automated consent handling, and ensured transparency in data usage. This solution resulted in a reduction of failure rates to below 10%, a 10-15% decrease in staff efforts due to standardized processes, and significant improvements in customer experience, thereby enhancing Unilever's brand value.​

To read the entire case study, click here: https://www.datamatics.com/resources/case-studies/improving-customer-experience-and-gdpr-compliance-for-unilever