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Case Study: Using a football manager to market science
Account manager Ian Bolland is joined by David Wallach, Head of Marketing at PolyScience. After meeting at Lab Innovations 2024 with Phil Parkinson, Manager of Wrexham FC, present on the company’s stand, the pair discuss how using a figure from a seemingly unrelated field can help generate interest at laboratory trade show.
The pair delve into Wallach’s thinking in targeting Parkinson – which featured his Emmy Award winning background – how he went about it, and why such a daring marketing campaign can reap rewards.
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By Stone JunctionAccount manager Ian Bolland is joined by David Wallach, Head of Marketing at PolyScience. After meeting at Lab Innovations 2024 with Phil Parkinson, Manager of Wrexham FC, present on the company’s stand, the pair discuss how using a figure from a seemingly unrelated field can help generate interest at laboratory trade show.
The pair delve into Wallach’s thinking in targeting Parkinson – which featured his Emmy Award winning background – how he went about it, and why such a daring marketing campaign can reap rewards.