Casey Karp is the Director of North America ISV GTM Strategy at Simplus. She shares her journey from an ISV in the ecosystem to running ISV alliances at Simplus a platinum SI.

If you’ve listened to the podcast, you are likely picking up on a theme - that Systems Integrators are a key reason why the ecosystem is so attractive to ISVs building product. Casey shares her POV that will help you as an ISV think through the WIIFM in terms that the SI can understand. She shares actionable tips and a lens to review your existing partner program to make them resonate more strongly.

My personal highlight was when she shared how she reacts when she gets 2-3 emails from ISVs each week like clockwork and what gets an ISV noticed.

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