You may have never heard of beacons before, but it's almost a guarantee you've used them. If you've ever gotten a notification on your phone about a restuarant's reviews or menus while you're waiting to be seated, or a grocery store lets you know of specials as soon as you grab your cart, you have been part of a beacon campaigns. Beacons have extraordinary benefits for almost any physical business or organization, from mass transit to shopping malls. Join Casey Markee of MediaWyse and SearchEngineNews.com and Kelsey Jones of Search Engine Journal as they discuss what beacons are, how they are already being used, and how to get started implementing them in your own search and discovery campaigns to reach more customers.