Francois Entrepreneur

Cash Flow versus Appreciation: What Every Beginner Investor Must Understand


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If I asked you why you want to invest in real estate, most people would answer with one word: money.
But here’s the problem: most beginners don’t actually know which kind of money they’re chasing.

Number 1: What Cash Flow Really Is (and Why Beginners Need It)

Let’s start with cash flow because this is where beginners either win early… or struggle unnecessarily.

Cash flow is simple
It’s the money left over after all expenses are paid:

  • Mortgage
  • Taxes
  • Insurance
  • Maintenance
  • Property management
  • Vacancies
  • If money is still coming in after all that, you have cash flow.

    Now here’s what most beginners don’t realize.

    👉 Cash flow is not about getting rich fast.
    👉 Cash flow is about staying in the game long enough to get rich at all.

    Number 2: Appreciation Powerful but Dangerous if Misunderstood

    Now let’s talk about appreciation the shiny object that attracts most new investors.

    Appreciation is the increase in property value over time.

    And yes it’s powerful.
    Many fortunes were built on appreciation.

    But here’s the danger.

    Appreciation
    • Is not guaranteed
    • Is out of your control
    • And is not real money until you sell or refinance
    • If your deal only works because the market keeps going up, you’re not investing you’re speculating.

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      Francois EntrepreneurBy Davidson Francois