On this episode of the Leaders of Modern Finance podcast, Ben Murray of The SaaS CFO is joined by Dan Haarmann, CFO at AiFi, a company creating autonomous, checkout-free retail automation solutions.

Dan talks about the current state of AiFi, which is building its Series B and experiencing some expansion with support in China, Europe, and India. Things have become more complex recently now that it is shipping the product and delivering the platform in a live environment, and Dan is in the process of hiring a team to bring functions in-house that have previously been outsourced.

AiFi is a SaaS company, but it also has hardware and deployment costs as part of its model, which is kept in mind when developing its KPIs at this stage of its growth.

Dan has been tracking all the finance and growth metrics from the beginning, even though some of them may not be important today. Growth is the focus right now, but he knows in the long run cash is king, and he’ll need all the numbers at his fingertips in the future to paint a complete picture of the finances of the organization for investors and board members.

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