In episode three of Backbone, we get into the numbers that actually keep your business alive: cash.

Profit might look good on paper, but cash is what pays your bills, your team, and you. And yet, cash flow is one of the most misunderstood (and least confidently managed) parts of running a business.

So this week, we cover:

• Why profit ≠ cash, and how profitable businesses still run out of money
• Why cash flow is the most important metric to understand as a founder
• How to think about managing cash flow day-to-day (not just at tax time)
• Practical measures to safeguard your cash flow as your business grows
• A simple walk-through of the key line items in a cash flow statement — and what they actually tell you

In need of a cash flow statement template: you can download our basic one here: Backbone Cash Flow Statement

If you have any questions about cash slide into our DMs. We want to keep this conversation going! Find us on the ⁠⁠⁠So Invested Instagram⁠⁠⁠ & Process Instagram and if you haven’t already, hit follow in your podcast app (it really helps our small businesses grow).