Julia is joined by Cashain David, founder of up-and-coming rum brand Kromanti Distillery & Blending House.

Cashain talks to Julia about why he started a rum brand after living most of his life as a teetotaler, the importance of recentering the narrative around rum, moving the category beyond tropes of pirates and parties on the beach, and the need a more diverse and authentic range of stories about its history and heritage. Plus, he shares how he approached defining his company's values - and the opportunities he sees in the low&no alcohol sector.

Articles discussed by Cashain and Julia:

Decolonizing the whitewashed world of Caribbean rum | liquor.com

Everything you need to know about company values | Inc.

UK sales of low-alcohol and no-alcohol beers almost double in 5 years | FT