Cashing In On Content Marketing

Too often in the world of content marketing, there is no real plan in place for measuring performance. That's why a thoughtful content measurement plan is absolutely crucial.

I had a great time talking with digital marketing lead Azeem Ahmad, also known as Azeem Digital, about his step-by-step process for creating and executing a successful measurement plan that drives results. Azeem explains how to set up an infrastructure for measurement and much more. 

What is humantic content? Think of it this way: when it comes to content and its value, context still reigns supreme. And at the end of the day, humans understand content better than AI.

Grant Simmons, VP of Performance Marketing at Homes.com, part of the CoStar Group, joins the show to talk all things humantic content. Grant breaks down how this type of content satisfies both users and search engines, how to create content that prioritizes context over keyword density, and much more. 

Whether you're a nonprofit, for-profit, civic organization, or any type of organization, storytelling is an important part of garnering brand awareness and creating an effective marketing campaign. 

I had a great time chatting with Tonya McKenzie, Los Angeles County Commissioner and PR & Leadership Consultant, about all things storytelling. In this episode, Tonya breaks down the importance of telling a brand's story, how to work with organizations to do it in an impactful way, and much more. 

Getting your content to rank faster might seem difficult, but all it really takes is a little extra effort and work beyond the usual keyword research and optimization. 

Patrick Stox, product adviser, technical SEO, and brand ambassador for Ahrefs, joins me to talk all things ranking—and ranking quickly. In this episode, Patrick talks about the tools you can use for more advanced keyword research, utilizing expert insight for more authoritative content, and much more. 

The truth about marketing is that not every target market is in the same place at the same time, and every customer journey is different. 

It was wonderful talking to the great Carmen Ballock-Bunt, marketing operations analyst with Blue Shield of California, about why these truths emphasize the importance of strategizing your marketing mix, where to begin when building a strategy, and so much more. 

Link building is a process that requires quality content, and having content that build links naturally takes plenty of research and trial and error. 

I had a great time chatting with digital PR specialist Monique Quarles, of Wiideman Consulting Group, about all things organic link building. Monique breaks down ways to create content that's optimized for building links naturally, explains how to know what format works best for your content, and much more. 

One of the biggest misconceptions about a customer journey is that every journey is linear. In reality, there are often hundreds of interactions happening along the way.

The wonderful Kevin Indig, director of SEO at Shopify, breaks down the concept of search journeys and why they're so important for optimizing content, how to use search journeys to anticipate a user's next step after consuming your content, how to improve your keyword research for search journeys, and much more. 

Making your content, and content marketing, accessible to everyone is one of the most important things you can do for reaching the widest audience possible. 

I had a great time chatting with social media manager and accessibility advocate Alexa Heinrich about the many ways you can make your content more accessible. In this episode, Alexa breaks down ways you can identify where to improve accessibility, the importance of color contrast for people who are visually impaired, and so much more. 

The process of spiral thinking is a way of coming up with executable ideas by "spiraling up" into a more positive and optimistic mentality when ideating. 

The wonderful Dave Goodman, CEO of the MindShare Network and former Vice President and Executive Producer of Walt Disney Entertainment, explains this invaluable approach to creative thinking, how to apply it to projects and content, designing ideas through small steps, and more. 

Content creation isn't an exact science, and sometimes things fail. That can be a tough pill to swallow, but there are ways to avoid some common mistakes to help get the results you want.

It was a blast talking to the wonderful Mark Porter, of Screaming Frog, about some of the most common mistakes in content, how to prevent these mistakes from happening, how to ensure that your content is relevant, and much more.