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Cashing in on the Big Fat Indian Wedding. The story of Vedant Fashions – India’s leading Wedding and Festival Wear brand with CMO, Vedant Modi
In today’s episode, we’re joined by Vedant Modi, the Chief Marketing Officer of Vedant Fashions, the parent company of renowned brands Manyavar and Mohey in the Indian wedding wear market. We’ll explore the inspiring story of how Vedant’s father started the company with a mere $150 and transformed it into a business with over 600 outlets across India and the Middle East, generating significant annual revenue. Dive into Vedant’s role in the company’s journey, from early technology adoption to future plans for global expansion. We’ll also discuss the highly anticipated celebrity endorsements with some of India’s top cricketers and Bollywood actors. Stay tuned to learn how Vedant Fashions became a leading player in the world-famous Indian wedding industry, and gain insights into their remarkable success.
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By Ben HaywardIn today’s episode, we’re joined by Vedant Modi, the Chief Marketing Officer of Vedant Fashions, the parent company of renowned brands Manyavar and Mohey in the Indian wedding wear market. We’ll explore the inspiring story of how Vedant’s father started the company with a mere $150 and transformed it into a business with over 600 outlets across India and the Middle East, generating significant annual revenue. Dive into Vedant’s role in the company’s journey, from early technology adoption to future plans for global expansion. We’ll also discuss the highly anticipated celebrity endorsements with some of India’s top cricketers and Bollywood actors. Stay tuned to learn how Vedant Fashions became a leading player in the world-famous Indian wedding industry, and gain insights into their remarkable success.