In Episode 34 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Casie Gillette, Senior Director of Digital at KoMarketing, to unpack an inspiring, hilarious, and unfiltered journey through SEO. 

Casie shares how handing out flyers for an online dating site led her to SEO, how she boomeranged back to KoMarketing after going in-house, and why building strong teams, processes, and relationships has been the key to everything.

You’ll hear: 

• How Casie got her first SEO job with zero experience (and why she never looked back)
• Agency vs. in-house—why some of us are just built for one side of the fence
• The art of client communication when traffic tanks and search results shift
• Why SEO implementation is still the biggest roadblock—and how she works around it
• Her love/hate relationship with public speaking, MozCon pressure, and building confidence
• How she trains new SEOs by focusing on user intent and real-world nuance
• Building a hiring process that prioritizes curiosity, self-motivation, and team fit
• Why SEO drama doesn’t interest her—but defending the craft still matters
• Advice for anyone breaking into SEO from scratch (spoiler: start building something today)

Whether you’re an SEO vet or just getting started, this episode is packed with truth bombs, tactical takeaways, and plenty of laughs from one of the most respected voices in the game.

🔔 Subscribe for real, behind-the-scenes stories from the people making SEO work in the real world.

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