In this episode of The Business Leader podcast, Richard Harpin interviews Caspar Lee, the YouTube pioneer who successfully transitioned from influencer to powerhouse entrepreneur. Lee reveals the strategies behind co-founding Influencer.com, a marketing agency with multi-million pound revenues and his subsequent move into venture capital with Creator Ventures. The conversation explores vital insights for scaling businesses. Lee explains why hiring 'big company' veterans can backfire in mid-sized firms. He also outlines how partnerships can be used to drive organic growth when building communities. He also shares his tips for personal branding, reflecting on the strategies he used to build his own following.

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