Communication in M&A is often treated as something to finalize after the deal team has made the big decisions. That is a costly mistake. Employees, managers, clients, suppliers, and leaders all experience the transaction differently, and the way the message is planned, delivered, repeated, and reinforced can shape whether trust transfers or breaks down.

In this episode of Master Your Merger, Klint Kendrick talks with Cass Bailey, founder and CEO of Slice Communications, about communication planning during acquisitions, integrations, and transition moments. Cass brings both advisor experience and firsthand experience as a business owner who sold her company, later bought it back, and has continued to grow through acquisition.

In this conversation, you’ll hear:

• Why communication planning should start before close, not after the announcement
• How to identify communication and culture gaps before they create resistance
• Why middle managers need scripts, FAQs, role play, and time to process the news
• What to do when communication has already gone wrong and trust needs to be rebuilt

Listen and subscribe to Master Your Merger for practical conversations on the people side of deal execution.

Links:
Cass Bailey: https://www.linkedin.com/in/cassandraorylbailey
Slice Communications: https://slicecommunications.com/
Cass Bailey bio: https://slicecommunications.com/team/cassandra-bailey/