My Mission Is...

Casting Director Anita Bitton on the role creativity plays in survival


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For this week’s Mission podcast we got the chance to virtually chat with Anita Bitton, casting director extraordinaire who has worked on campaigns and runway shows for big-name fashion brands like Marc Jacobs and Miu Miu. Born and raised in London, Bitton first interned for stylist Edward Enninful at i-D magazine before landing a job at Next Model Management in New York. She later went on to work at Ford Model Management and then had a quick stint as a fashion-show producer for Kevin Krier. In 2001 she decided to go freelance. With over 25 years of experience, the casting director now resides in Brooklyn where she works as the founder and creative director of her own New York-based agency, Establishment Casting Inc.

Tune in to hear about Anita's years in an ever-changing industry, from her early days in modeling to the satisfactions and challenges of her current casting work.

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FIND ANITA BITTON

Instagram: @bitton

Establishment Casting Inc.: @establishmentny

FIND MISSION HOSTS

Karina: @missionmagazine

Sharleen: @sharleenspiteri

Website: missionmag.org 

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My Mission Is...By missionmag

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